AMBER FARR - VENICE BEACH, CA
In the heart of Venice Beach, Amber Farr runs the clothing line Flynn Skye. If you haven't heard of it by now, you may have been living under a rock. This collection of flowy silhouettes and various prints is inspired by her free-spirited daughter, Flynn.
Amber started the brand in 2012 - it was received extremely well, right out of the gate and has been gaining a dedicated following along the way. Flynn Skye is a well constructed line made up of gorgeous dresses, tops and basics that make you feel like a mega-babe as soon as you try them on.
I chatted with Amber about what it was like starting out working in retail, then owning a boutique selling other brands to now designing Flynn Skye in sunny Venice Beach with her own Flynn Skye brick and mortar flagship store.
"It's hard in fashion - everything's been done, so I'm just trying to keep true to myself."